It makes them feel valued and this is an important step towards gaining loyalty. Understand a client’s expectations and show that you can meet them.Even if your business is online, show your personality.Consider sending out regular newsletters, schedule coffee meetings for one-to-one catch-ups or a light lunch – don’t become a faceless person in the background become part of the fabric of your client’s business. Build in connection time with your client and members of their team from start to finish. Frequent contact is important don’t just stay in touch in the latter stages of a contract.Once you’ve done that you should systemise your approach so that you can repeat the process. Find out about their interests, concerns, their vision and how they intend to make it a reality. Decide on your approach to get close to your clients.Consider undertaking the following steps: Entrepreneurs and small businesses who truly want to grow their businesses know that like their bigger brothers and sisters in the industry they also need to consider their strategy to deliver above and beyond client expectations. Putting in place a customer loyalty strategy and retention programme is not just an approach for the ‘big boys’. This comes from the client knowing you truly care about their business and want to help them become more successful. To build loyalty you need to strengthen the relationship further and develop an allegiance. Keeping in touch with your clients, remembering the things they like and don’t like, rewarding them for choosing you over the competition (make sure this is in line with the client’s company policy) are ways to build loyalty. To turn a satisfied customer into a loyal customer something different needs to happen they need to have a great experience. Turning a client into a devoted advocate is indispensable, not only will they repeat buy but often they buy in high quantities, bring more clients to your business and are prepared to endorse your services or products. Satisfied customers can go anywhere but only loyal clients want to come to you. Second? Your social media accounts - Facebook, Instagram, Youtube, etc.Building loyal clients is a strategic imperative for every business regardless of size. What is the first thing they do when they need to look up a business’ phone number? Business hours? Reviews? “Hey Google” or “Hey Siri, find me Mexican food restaurants in my area?” (Which is why SEO and Google Analytics are SO important when building an online presence, so you can be the FIRST one in their search results). Why is this so important to emphasize when it comes to social media and your business? Everyone is on their smartphone. Smartphones are taking over our lives, our entertainment, the way we communicate and connect. The share of Americans that own a smartphone is now 85%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011.” What does this mean for social media platforms? This means they’re becoming easier to access, profiles are becoming easier to create, and connecting to the internet is as easy as 1-2-3. According to Pew Research Center: “The vast majority of Americans – 97% – now own a cellphone of some kind. Almost everyone has a smartphone these days. Technology has flourished significantly over the last several years, and Smartphones are excellent proof of that.

The easier, less appealing moves are put throughout the song because they’re just there as filler. The priority moves are placed in specific parts of the song that calls for reaction. Which moves will gain the most reaction out of the audience. Does this sound familiar? Dancing is a combination of moves that helps the audience decide which moves are more appealing. It helps determine what will gain the most reaction. An algorithm is a combination of factors that helps the social media platform decide which content should be prioritized and seen, and which can be bumped to the bottom of a user’s newsfeed. First off, let’s define what an algorithm is. If you can imagine Algorithms as a Waltz, then you can understand how they work on social media platforms. Different steps and different music can tie together and create something beautiful. They have a consistency that can be seen. Salsa, Mambo, Waltz, Zumba, what do these all have in common? They flow to a rhythm.

Have built a loyal client base